“Feels like you’re there”
The market research industry decisively moved to remote streaming with the outbreak of the Covid pandemic, with the travel restrictions this brought about. Coinciding with this event, streaming platforms, such as Zoom, gained trust for their stability and ease of use, along with widespread adoption by both businesses and the general public. Combined, these events brought about a swift transition to the widespread use of video streaming for both conducting interviews and groups with respondents, and clients becoming increasingly comfortable with viewing fielding remotely.
UniqueView has implemented streaming options offering the best views of participants and environments possible, getting our clients as close to a feeling of ‘being there’ as possible. We use the best streaming platforms that nearly everyone is familiar with using, along with the best equipment and a well thought through setup for each methodology, so our clients have the very best views possible with perfectly clear audio, whatever the situation or methodology.
Our streaming options are available across all cities and locations in mainland China, and cover all methodologies, from in-home interviews to focus groups to accompanied shops, as well as, of course, online interviews and groups. A couple of the ‘special case’ off-line methodologies are described below to give you some idea of our streaming implementations in these areas.
Offline Focus Groups
A focus group experience that dynamically captures a 360° view of the group as well as automatically focusing on users as they speak. The 360° full-face-view camera puts focus group observers right in the middle of the focus group conversation, making the experience of watching groups far richer and more connected than with traditional, fixed overhead cameras.
In addition to the unique, dynamic views, the setup for clients to view the groups or interviews, either on their computers or via their phone or tablet using an app, couldn’t be easier. As with all our streaming options, the video is streamed using a world leading conferencing platform so you can be assured the video quality is stable and reliable. If you want to stream groups from across several cities in China, this is, also, available as our service works across all cities and facilities we cover in mainland China, so you get a standardized viewing experience wherever the group or interview is being conducted.
Play the video demo below to see the camera in action.
Dynamic video with a 360° lens that automatically focused on users as they speak.
A truly ‘in the group’ viewing experience
Streamed using world leading conferencing software
Works in all cities and facilities we cover in Mainland China
Easy, quick and familiar set up for viewers
Post group debrief with moderator, and others, can be conducted over same streaming experience.
Chat functions available in the conferencing software.
Also available for Ethnography Home Interviews if required
Overhead camera, also, available if preferred
Accompanied Shopping
Two key problems previously faced with accompanied shops are:
- store security and staff not allowing filming, and being suspicious of obvious activities not related to being a customer.
- difficulties with having observers accompany the shop due to the above issue with staff, and interfering with the interview in attempts to see and hear the interview and items being looked at.
Concealed cameras and mics allow accompanied shopping interviews to be conducted by us in the majority of stores, even with a simultaneous translator accompanying. As all the equipment is concealed, and all involved individually wearing hidden wireless mics, it looks like ordinary customers browsing, and hence does not attract unwanted attention from store staff.
The accompanied shop interview, including camera views of the items on shelves that they are looking at, can be streamed live allowing whole teams to watch the experience live remotely.