Quality you can see

Every project runs to the same tested procedures: central briefings for every team, pilot interviews, location and recording checks, and back-checks on completed work. A dedicated English-speaking project manager keeps you updated throughout, and our founder, Sophia Xu, oversees every study. If anything goes wrong in field, you hear about it from us first, with a plan to fix it.

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Recruitment you can trust

Recruitment is the core of what we do. Every respondent is checked before they reach your group: ID and proof documents, screener questions recruiters never see, and call-backs by senior staff. Our database, built up since 2011, keeps repeat and suspect participants out. We put our reputation on every recruit, from busy young mothers to C-suite executives and doctors.

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Your client in the room

Watch fieldwork live from anywhere, in every city we cover. For focus groups, our 360° camera sits at the centre of the table and turns to each person as they speak, so remote viewers follow the conversation as if they were in the room. We also stream home visits and discreetly filmed accompanied shops, and host groups at our own Shanghai suite, all with live interpretation.

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What Our Clients Say

Why Choose Us

  • Founder-led since 2011: Sophia Xu oversees every project
  • Over 85% of our work comes from repeat clients
  • Verified recruitment: ID, proof and call-back checks on every respondent
  • Reach across 90% of China through our own teams and audited partners
  • Specialists in hard-to-reach audiences: C-suite, doctors, officials, affluent consumers
  • English-speaking project management and bilingual moderators
  • Competitive pricing, without cutting corners

Some Of Our Clients