What Our Clients Say

We absolutely love working with UniqueView. UniqueView is by far the best research partner we have found in China. When we work with UniqueView, we know the recruitment will be correct, the participants will be ready and willing to engage, and that the analysis and cultural context they provide will be spot-on.

I would recommend UniqueView to anyone looking for a partner in China who will work with you every step of the way to ensure your project is smooth, and insights are uncovered quickly and easily.

Nathan Vincent, Research Director, LRW (Lieberman Research Worldwide)

Our clients have been universally pleased with the work at UniqueView. Frequently, our clients have had other research experiences in China that did not meet their high level of standards. I can tell them with confidence that they will have a great experience with UniqueView. In fact, all of our clients request that we return to UniqueView for future research once they have had a chance to experience their work first-hand.

Sean Connell, Founder & Principal Owner, The Connell Group
UniqueView have provided our business with excellent services from proposal, screening, recruitment, discussion guide to fieldwork and final report delivery. In addition to that, we can also always count on their comfortable facilities and best-in-class interpretation during the studies.
Hallie Huang, Global Brand Innovation Manager, SCA

It was a great pleasure to cooperate in this project with you – I am still impressed by the great quality of your work and the calm, but very target-oriented way you did it (in this regard you are more German than I am)

Christoph Blum, Managing Director, Eye Research
UniqueView is well suited to meeting market research needs and go above and beyond simply executing a test plan. They engage from the objectives and make suggestions resulting in better overall quality of work. They are incredibly thorough and detailed, and once we got started I never felt the need to “babysit” or ask for updates. Their work was delivered on time and with excellence always meeting or in many cases exceeding P&G’s expectations.
Andrew Fluxe, Senior Scientist, P&G
UniqueView were marvellous! Working as true partners throughout a complex project. The UniqueView team really went the extra mile to support our processes, and also delivered high quality results!
Carol McNaughton Nicholls, Director, Truth.
We have found UniqueView to be highly professional, reliable and responsive in all our dealings with them. We have been consistently impressed with them and the quality of work they deliver and I can confidently recommend UniqueView as a solid and reliable market research services provider.
Heaven Zang, Director of Media and Digital Solutions, Millward Brown
Thanks for a great job on this complicated project! Even though I was half a world away, communication was clear and timely, and you thought of and took care of all the details. Well done!
Paul Tuchman, Director, Outsmart Marketing

About UniqueView

UniqueView is an independent fieldwork and research agency in Shanghai, running qualitative and quantitative research across mainland China for research agencies and brands worldwide.

UniqueView was founded in 2011 by Sophia Xu, who had spent years with local and international research agencies and saw how hard it was for foreign agencies to find a fieldwork partner in China they could truly rely on. She still leads every project today. Agencies who work with us work directly with Sophia, an experienced researcher and moderator, supported by a dedicated team of project managers, recruiters and researchers. Meet Sophia

How we work

  • One point of contact. Every project has a dedicated, English-speaking project manager, with Sophia overseeing from brief to debrief.
  • Recruitment we stand behind. Our own recruiters and a partner network refined since 2011, with every respondent checked by our recruitment and quality control procedures.
  • Open communication. If something comes up in field, you hear it from us first, with a plan to fix it.
  • Local knowledge, international standards. Bilingual moderators and researchers who understand both what your client needs and how Chinese respondents really behave.

What we field. Focus groups and mini groups, in-depth interviews, home visits and ethnography, accompanied shopping, online groups and communities, and quantitative surveys online, face to face and by phone, across 90% of China.

Why Choose Us

  • Founder-led since 2011: Sophia Xu oversees every project
  • Over 85% of our work comes from repeat clients
  • Verified recruitment: ID, proof and call-back checks on every respondent
  • Reach across 90% of China through our own teams and audited partners
  • Specialists in hard-to-reach audiences: C-suite, doctors, officials, affluent consumers
  • English-speaking project management and bilingual moderators
  • Competitive pricing, without cutting corners

Industries Covered

FMCG and Retailer 35%
Healthcare and Pharmaceutical 20%
B2B 10%
Food and Beverage 5%
Finance 5%
Auto 5%
Luxury 5%
Other 15%

Some of Our Clients

P&G