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Recruitment and Quality Control

The respondents in your groups are the real ones

In China, recruitment is where research most often goes wrong: professional respondents, borrowed identities, recruiters who coach people through the screener. Our procedures stop all of that before anyone reaches your group or your survey.

Recruitment

Recruitment

Our own recruiters, hidden screener questions and a database that keeps repeat and suspect respondents out. Read more →

Qualitative Quality Control Procedures

Qualitative Quality Control

The checks on every qualitative project, so the right people turn up ready to talk. Read more →

Qualitative Quality Control

Quantitative Quality Control

Pilots, location checks and back-checks behind every completed interview. Read more →