Recruitment

UniqueView understands that for qualitative research high quality recruiting is essential. This is why it forms the core of our business and we put our reputation on the line with our clients with the quality of respondents recruited. With 90% of our business coming from repeat clients each year we have some assurance our efforts in this area deliver beyond expectations.

What Makes UniqueView’s Recruitment Unique

UniqueView is a local company dedicated to this market with it’s roots in China, and with over 10 years of experience conducting research in this vast country. This gives us a wealth of knowledge of the pitfalls often encountered with recruitment in China and, crucially, a long enough time to have built a strong, trusted network of recruiters, partners and staff that understand the best ways to recruit high quality respondents! We use our own sources and teams, whenever possible, to give us maximum control over the process. Partners we work with in cities outside the reach of our own network have been tried and tested over a long period of time.

Recruiters

UniqueView uses recruiters and partners that we have built relationships with over a long period of time. They understand the standards we expect to be adhered to and a proven track record has built trust with them. Recruiters that do not ‘make the mark’ were dropped quickly leaving us with, what we believe, is an enviable network of solid recruiters across China.

Our recruiters thoroughly trained in what is expected from them and the codes of conduct we adhere to. Translations of screeners are always proof read by a second person and any potential misunderstandings or ambiguities brought to light. At this point, after clearly understanding the target respondent criteria, Supervisors discuss with the Project Manager the best recruiters and methods to use to find this target audience. Once determined, recruiters are extensively briefed about the nature of the project before they start their recruiting.

UniqueView adheres to ESOMAR standards of ethics in all our data collection and all our recruiters are well aware of the standards expected and the consequences for not meeting these standards.

Our Databases

Our databases of recruiters and respondents has been built up over 10 years and is carefully maintained to assure it’s ongoing quality. China has more than its fair share of cheating when it comes to respondents participating in market research, so through tracking for potentially fake respondent, past participation or simply ‘less than ideal’ respondents we make sure they do not get used again for any any of our studies.

Networking and Referrals

Given the Chinese society’s emphasis on ‘Guanxi’ (personal networks/connections and trust) it is not surprising that networking usually forms a central part in many of the project we carry out, particularly with ‘difficult to reach’ target audiences. This critical aspect in China in what, often, makes recruitment difficult for foreign market research companies opening branches here to build their own network. They are outsiders and it’s take a lot of time to build trusted networks. This is why they often simply outsource to local partners to do most of their recruitment, and this includes the big MR companies.

Our Partner Network

With over 1500 smaller fielding companies across China to choose from when research is needed to conducted outside the major tier 1 Cities of Shanghai, Beijing and Guangzhou, experience of working in China and a deep local understanding of the Chinese ways are critical in ‘separating the wheat from the chaff’. Through our:

• many years of working with partners across most the cities and regions that research is conducted in China
• using an internal system of tracking and assessing the performance of partners
• recommendations and guidance from our continually expanding network
• listening to feedback carefully from our long term clients

we believe the partners we currently work are among the best you will find in China. It’s takes time to build a network of this quality, and the time we’ve put into this process is one of the key benefits we can offer our clients who need to conduct quality market research deeper inside China than the main cities.

Trust built up with recruiters and partners over 10 years gives us a solid team with a reach across 90% of China.

Recruitment of Hard-to-Reach Respondents

UniqueView is particularly good at recruitment of ‘hard-to-reach’ respondents with a long history of recruiting high quality respondents in this area using our tools listed above, along with the following means of networking:

We are also able to recruit hard-to-reach respondents, other than general populations, including the following: