Research Background
- A global hygienic manufacturer would like to launch a dispenser line to fit Chinese market.
Research Methodology
- 27 In-depth interviews with each lasting around 1 hour
City Coverage
- Shanghai, Beijing and Guangzhou
Target Audience
- Decision maker or key influencer of dispenser system purchase for public washrooms of A-level office building, 3-4 star hotel and restaurant
- 5 years or more industry experience, 2 year or more experience in current position
Research Results
UniqueView accomplished the full-service job within 6 weeks including recruiting, whole fielding process, reporting and translating. The research findings guide client’s project group in the final dispenser solution with further improvement on designs, likewise help client better understand the demand for this kind of products.