Research background
- A top-10 national telecom group intends to launch online service to further tap Chinese market potential.
Research methodology
- 3 Focus group discussions with each lasting around 2 hours
City Coverage
- Shanghai
Target Audience
- Male and female aged 17-59
- Fluent communication in English (discussion and presentation in English)
- Middle class / upper middle class economic segment
- Telco private users who handle contracts by themselves
Research Results
UniqueView was responsible for full service of this project. The research results helped our client to gather insights on the acceptance of a concept for Telco service offerings through websites and other channels and dig deeper into certain specific topics relevant to website.