Usage of Technology Study

Research Background

• An international technology company would like to launch the instant message service in China.

Research Methodology

• 6 In-home interviews with each lasting around 2-4 hours

City Coverage

• Shanghai and Nanjing

Target Audience

• All must be owner or have access to and use multi technology devices such as laptop/ PC, smartphone, tablet
• All have either both types, have downgraded to a feature phone or recently upgraded to a smart phone
• Range of user profiles e.g. life stages – young and old families, pre-nesters
• Aware of technology security from basic to advanced
• Range of technology competency from basic to advanced

Research Results

UniqueView was commissioned the full-service job. The research results help our client understand how people engage with technology and make subtle adaption to better serve the people aware of IM technology.