Research Background

  • A healthcare company plans to introduce its brand-new vitamin products to China market.

Research Methodology

  • 400 CLT with each lasting around 10 minutes

City Coverage

  • Beijing and Shanghai

Target Audience

  • Female aged 25-45 years old
  • P12M vitamin C or multiple vitamin users
  • Grocery decision maker and purchaser
  • Monthly Household Income > 6k RMB

Research Results

UniqueView completed the full-service job within 1 week including preparing and whole fielding process. The research findings helped our client better understand Chinese customers in terms of habits of overall well-being and navigate the vitamin market.