UniqueView conducted research regarding bone health. The project aimed to examine the attitudes, opinions, perceptions and beliefs regarding the optimization of bone health among health care professionals as well as current and potential consumers of bone health supplements.
The outcome of study was used to develop a bone health product to be marketed to health care professionals who would in turn recommend it to their patients. In order to achieve above goals, 20 in-depth face-to-face interviews and 16 focus groups were conducted in qualitative phase, and another 250 quantitative interviews were involved.
Audiences included physicians, nurses, and potential consumers.