UniqueView were commissioned by a diversified industrial company to benchmark the equity and health of their brand among priority stakeholders including:
- high level industrial decision makers in China (70 completes with top management in the aerospace and construction industry)
- high level industry influencers (35 completes)
- high level government officials (25 completes).
The results of this research were used to help our client strengthen the bonds with their key stakeholders and uncover the opportunities to grow the brand, leading to measurable and enduring improvements in performance.