Research Background

One of the leading medical device companies intended to get knowledge of A-grade hospital purchasing process and their expected price for devices with new technologies that suit China market, especially over hospitals

Research Methodology

Face-to-face in-depth Interview in our facility

Target city

Shanghai

Sample size

  • 16 in total
  • 8 surgeons including General Surgeons, Gynecological Surgeons,  Colorectal Surgeons,  Gastric/Bariatric Surgeons and ENT Surgeons
  • 8 Economic Providers including Procurement Director, Operating Room Director, and Vice Principle in charge of procurement

Key respondent criteria

Surgeons:

  • Must have been in surgical practice no less than 3 years, and no more than 25 years
  • Must routinely perform more than one type of procedure
  • Must perform at least 6 procedures per month
  • Must from 3A hospitals
  • Must use some form of bi-polar and/or advanced energy device among common procedures
  • Must be familiar with the concept of re-using devices
  • Must have the ability to influence Energy instrument purchase choice

Economic Providers:

  • Must have been in current position for at least 1 year
  • Must be primarily affiliated with a S1 or S2 hospital
  • Must be responsible for at least 5 OR surgeries
  • OR cases must include:  general, GYN, colorectal, gastric/bariatric or ENT surgery
  • Must be familiar with “reprocessing” concept concerning energy devices used in surgery
  • Must be responsible for all aspects of OR operations with some responsibility or accountability of the function AND for the surgical lines of general, GYN, colorectal, gastric/bariatric or ENT Surgeries
  • At a minimum, make recommendations on the selection and purchasing decisions for OR equipments and supplies