Research Background

  • A famous, luxury cosmetics brand was conducting international brand analysis to support repositioning their products and aid their marketing strategy.

Research Methodology

  • Accompanied interviews + FGD
  • FGD duration: 3 hrs
  • Accompanied Shop Duration: 40 mins

City Coverage

  • Beijing, Nanjing, Chengdu

Target Audience

Own buyers:

  • Female aged 25-50 yrs old
  • Household income above 300,000RMB
  • Bought client’s facial care products in the past 12 months
  • All buyers for themselves

Competitive buyers:

  • Female aged 25-45 yrs old
  • Household income above 300,000RMB
  • Bought listed brand (exclude client’s) products in the past 12 months
  • All buyers for themselves
  • Know, and not rejecters of, client’s brand

Research Results

UniqueView completed the fieldwork within a week. The results helped our client:

  • gain an overall evaluation of its brand
  • support their marketing strategy
  • improve their customers experience
  • Identify ways to further boost the sales and improve their brand image
  • improve their USP to compete with their competitors.