Architects and Interior Designers Interviews

Research Background

• A worldwide prestigious paper products company would like to launch newly-based washroom dispenser models for public washrooms.

Research Methodology

• 20 Face to face interviews with each lasting around 1.5 hours

City Coverage

• Shanghai

Target Audience

• Male and female aged 30 to 65 years old
• 10 Experienced (at least >5 years of experience) and established interior designers who work with commercial clients, e.g. shopping malls, larger office buildings, public service, schools, hospitals. They should have experiences in qualified interior designs including washroom environments.
• 10 Experienced (at least >5 years of experience) and established architects who work with commercial clients, e.g. shopping malls, larger office buildings, public service, schools, hotels. They should have a holistic view on building design & experiences in designing/developing washroom environments.
• All respondents are skilled and articulate with topics relate to design and to the washroom arena in a good way.

Research Results

UniqueView accomplished the full-service job including whole fielding process, translation and topline report. The research findings evaluate different design languages presented by different dispenser systems and get input for further improvement of the development of the designs so as to fit customer needs, current elevation line, strategic position in each market.