UniqueView was commissioned by a well-known equipment and reagent manufacturer in the life science industry to measure China’s life science market potential and take immediate actions to address key strategic issues that are essential to sustainable growth for our client.
Qualitative focus group discussions were conducted in key China cities with end users of the equipment and reagent, and purchasing managers in government departments, medical schools, pharmaceutical and bio-tech companies as well as hospital labs.
The findings from this study helped the client better understand the China life science market, benchmarked the client’s business practice against that of the competitors’ in China, and identified key areas for improvements.