Research Background

  • A worldwide pharmaceutical company tends to compare its oral medicine with competitors’ products.

Research Methodology

  • 400 CLT with each lasting around 20 minutes

City Coverage

  • Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Suzhou, Shaoguan, Kaifeng, Yibin, Mudanjiang, Xiangfan

Target Audience

  • Male and female aged 18-60 years old
  • P6M sufferers and treaters of pains: headache/toothache/muscle & joint pain sufferers
  • P6M oral medicine takers who decides which brand to buy

Research Results

UniqueView fulfilled the project successfully. The research findings helped our client better understand Chinese customers in terms of behaviors and attitudes towards health and painkillers, also potential useful marketing communication ideas.