Research background

  • UniqueView worked with an international luxury corporation conducting survey on its sub-brand.

Research methodology

  • 8 Focus group discussions with each lasting around 3 hours
  • 6 In-home and in-store interviews with each lasting around 3 hours
  • 2 In-home interviews with each lasting around 1.5 hours
  • 1 Expert interview lasting 1 hour

City Coverage

  • Shanghai

Target Audience

  • Male and female aged 18-35 years old
  • Annual household income >700k RMB
  • Purchased at least 2 fashion items (at least 1 item of clothing) priced >5k RMB of selective luxury brands in P18M

Research Results

UniqueView was entirely responsible for fielding of the project and the project results helped our client to better understand the position of its brand and better serve the overall image of the corporation.