UniqueView was commissioned by an independent public relation firm to identify the repective importance of key business, community and government stakeholders place on the role of a corporation’s execution of its social responsibilities as a corporate citizen and to prioritize a set of characteristics and attributes of corporate performance for importance and measure how several different types of corporations live up to them.
Telephone and face-to-face interviews were conducted in ten countries including the following types of respondents:
- government officials
- up-scaled consumers
- media representatives
- NGOs
- senior executives
- institutional investors