Research Background
- UniqueView worked with a leading hotel chain to conduct a website test on their new online booking system to evaluate general usability within this area of the website and identify other potential areas in which it could be improved.
Research Methodology
- 30 IDIs, each lasting 1 hour
City Coverage
- Shanghai, Beijing and Guangzhou
Target Audience
- High-end hotel customers, with previous experience making hotel reservations online
Research Results
UniqueView was responsible for carrying out the 30 interviews with respondents whilst they went through the booking system on the website. The research findings helped our client:
- evaluate general usability of their new booking system
- gain valuable feedback on users’ experience on the newly launched online booking system
- find out difficult-to-use parts which could be improved
- explore users’ likes and dislikes about this online booking system