B2B Case Studies
UniqueView conduct an annual tracking study for a financial institution operating in Asia. This involves 100 interviews in China every year. The target audiences are: managers or above working for banks or other financial institutions financial managers or above working in other industries The objective of the study is to understand and monitor opinions, perceptions and [...]
UniqueView was commissioned by an independent public relation firm to identify the repective importance of key business, community and government stakeholders place on the role of a corporation’s execution of its social responsibilities as a corporate citizen and to prioritize a set of characteristics and attributes of corporate performance for importance and measure how several different [...]
UniqueView was commissioned by a global leading financial service organization specialized in credit card and related service to study various business and culture issues impacting Asia Pacific countries on use of credit cards. We conducted in-depth and telephone interviews among their stakeholders including: government officials retail banks, merchants cardholders opinion leaders other relevant stakeholders
UniqueView conducted a study for a leading multinational bank to identify: issues that are likely to impact Asia as the millennium unfolds those leaders who have influence on and most likely will impact the future of the region, and determine where most likely to be watching/reporting the movements ahead We were able to conduct 20 in-depth interviews [...]
UniqueView was commissioned by a US based manufacturer of precision control components and systems for aircraft, space and industrial applications to understand their industrial clients' satisfaction. 175 interviews were completed with decision makers of companies in the wind industry, plastics industry and the test simulation industry. The research findings helped our client benchmark customer satisfaction and [...]
UniqueView was commissioned by a well-known equipment and reagent manufacturer in the life science industry to measure China’s life science market potential and take immediate actions to address key strategic issues that are essential to sustainable growth for our client. Qualitative focus group discussions were conducted in key China cities with end users of the equipment [...]
UniqueView was commissioned by a world leading petroleum company to conduct research among its key distributors with the objective of improving the products and services they provide. In total, 15 IDIs were completed in China and the findings helped to better target the audience and position end service.
UniqueView were commissioned by a diversified industrial company to benchmark the equity and health of their brand among priority stakeholders including: high level industrial decision makers in China (70 completes with top management in the aerospace and construction industry) high level industry influencers (35 completes) high level government officials (25 completes). The results of this [...]
Research Background A worldwide prestigious paper products company would like to launch newly-based washroom dispenser models for public washrooms. Research Methodology 20 Face to face interviews with each lasting around 1.5 hours City Coverage Shanghai Target Audience Male and female aged 30 to 65 years old 10 Experienced (at least >5 years of experience) and established interior [...]