Healthcare and pharmaceutical case studies
Research Background A large medical device company have developed an upgraded, new version of equipment designed for operating procedures. They wanted to understand how surgeons and procedures work in China’s level 3 hospitals and see respondents reaction to the adapted device. There were 2 phases to this study: Phase 1: Test the product Phase 2: [...]
Research Background Two international companies were working together on the development of supplements targeted at pregnant women. This research project was focused on product delivery formats. Their teams were exploring different possible product delivery formats and required feedback from their target audience on their preferences from each of the four formats and any difficulties they [...]
Research Background One of the leading medical device companies intended to get knowledge of A-grade hospital purchasing process and their expected price for devices with new technologies that suit China market, especially over hospitals Research Methodology Face-to-face in-depth Interview in our facility Target city Shanghai Sample size 16 in total 8 surgeons including General Surgeons, Gynecological Surgeons, Colorectal Surgeons, [...]
Project objective The worldwide medical corporation initiated a research to: gain a deeper understanding of Chinese surgeons’ attitudes, behaviors, beliefs, and expertise related to open/hybrid thoracic lung procedures, inclusive of vessel ligation, and bronchus and parenchyma transection. identify unmet needs to be addressed by new product solutions based on these attitudes, behaviors, beliefs, and techniques. [...]
From 2012-2014, UniqueView worked through a US based consulting company to serve a world leading medical instrument company to conduct a series of projects targeting different types of audiences, including surgeons (GYNs, general surgeons, colorectal surgery, ENT, etc.), nurses (head of nurse in operation room and head of nurse for certain department), and purchase decision makers [...]
UniqueView conducted a series of focus group discussions with purchasers and users of life science products and equipment in China key cities. The objective was to understand their usage habits, supplier/product selection and decision making process. The outcome was utilized to develop and refine their sales and distribution strategy in China.
UniqueView conducted research regarding bone health. The project aimed to examine the attitudes, opinions, perceptions and beliefs regarding the optimization of bone health among health care professionals as well as current and potential consumers of bone health supplements. The outcome of study was used to develop a bone health product to be marketed to health [...]
UniqueView was commissioned by a global pharmaceutical company to evaluate the effectiveness of its advertising campaign, including product awareness, likes and dislikes, content and message recall, persuasiveness of the advertising, and action upon seeing the advertising . Street intercept and focus groups discussions were conducted. The findings helped our client fine tune its advertising strategy.
UniqueView conducted a series of IDIs with physicians across Asia to ascertain their familiarity with a group of viruses and their opinion on how patients should be treated. The new vaccine concept was tested along with the communicating/messaging strategies to identify how to best position and introduce the new vaccine to patients.
Research Background A worldwide pharmaceutical company tends to compare its oral medicine with competitors’ products. Research Methodology 400 CLT with each lasting around 20 minutes City Coverage Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Suzhou, Shaoguan, Kaifeng, Yibin, Mudanjiang, Xiangfan Target Audience Male and female aged 18-60 years old P6M sufferers and treaters of pains: headache/toothache/muscle & [...]