Research Background A European major duty free shopping company wanted to open a new duty free store in Italy. They wanted to investigate Chinese target consumers’ shopping habits and their interest in various concepts for the store and some marketing, and advertising, concepts for the store, and it’s online version. They also wanted to understand [...]
Research Background A famous, luxury cosmetics brand was conducting international brand analysis to support repositioning their products and aid their marketing strategy. Research Methodology Accompanied interviews + FGD FGD duration: 3 hrs Accompanied Shop Duration: 40 mins City Coverage Beijing, Nanjing, Chengdu Target Audience Own buyers: Female aged 25-50 yrs old Household income above 300,000RMB [...]
Research Background An international airline would like to reveal the experiences, options and motivations of the business class passengers and to better understand the reasons of people who don’t choose to fly with this airline. The purpose of the study was to designate the experiences, happiness and unhappiness causes, expectations from the brand, the perception [...]
Research background A world leading fashion group was trying to get ideas of the current performance of one of its key premium luxury brands in China in the following dimensions: Understand what the brand stands for as a whole within the family brands Understand how each segment of the brand offer - fashion, fragrances, accessories - [...]
Research Background A French high-end shoe brand would like to understand deeper regarding Chinese customers’ attitudes and behaviors towards shoes made in France. Research Methodology 10 Focus Group Discussions with each lasting around 3 hours City Coverage Shanghai, Beijing and Chengdu Target Audience Male and female aged 25-50 years old Monthly household income >50k RMB Regular [...]
Research background UniqueView worked with an international luxury corporation conducting survey on its sub-brand. Research methodology 8 Focus group discussions with each lasting around 3 hours 6 In-home and in-store interviews with each lasting around 3 hours 2 In-home interviews with each lasting around 1.5 hours 1 Expert interview lasting 1 hour City Coverage Shanghai Target [...]