All other case studies
Research Background A French high-end shoe brand would like to understand deeper regarding Chinese customers’ attitudes and behaviors towards shoes made in France. Research Methodology 10 Focus Group Discussions with each lasting around 3 hours City Coverage Shanghai, Beijing and Chengdu Target Audience Male and female aged 25-50 years old Monthly household income >50k RMB Regular [...]
Research Background A worldwide pharmaceutical company tends to compare its oral medicine with competitors’ products. Research Methodology 400 CLT with each lasting around 20 minutes City Coverage Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Suzhou, Shaoguan, Kaifeng, Yibin, Mudanjiang, Xiangfan Target Audience Male and female aged 18-60 years old P6M sufferers and treaters of pains: headache/toothache/muscle & [...]
Research Background A healthcare company plans to introduce its brand-new vitamin products to China market. Research Methodology 400 CLT with each lasting around 10 minutes City Coverage Beijing and Shanghai Target Audience Female aged 25-45 years old P12M vitamin C or multiple vitamin users Grocery decision maker and purchaser Monthly Household Income > 6k RMB [...]
Research background A top-10 national telecom group intends to launch online service to further tap Chinese market potential. Research methodology 3 Focus group discussions with each lasting around 2 hours City Coverage Shanghai Target Audience Male and female aged 17-59 Fluent communication in English (discussion and presentation in English) Middle class / upper middle class economic [...]