Sophia is a mature, highly focused researcher, who has been in the field for over 15 years.

She has worked for both local and international research firms throughout her Career.

Sophia is the Director of Research and Operations at UniqueView, where she oversees global and domestic projects. She is responsible for all aspects of client relationship and project oversight, focusing on understanding business issues and identifying unmet needs, designing effective research, analyzing and interpreting data, and the implementation of results.

Sophia is particularly experienced in conducting high level executive in-depth interviews and moderating focus group discussions.

She is good at listening, communicating, analysing and summarizing.

She is experienced in conducting a range of market research projects that include equity research, Advertisement Testing, Product/Concept Testing, Customer Satisfaction Testing, Usability and Attitude surveys, Consumer Segmentation Analysis and gathering and interpreting data using the Mystery Shopper technique.

Sophia has moderated, and project managed, many projects in the Food and Beverage industry, including for company’s such as Nestle, Johnny Walker, ABI, Danone, Kraft Food Inc, Hershey Co and many others.

The healthcare and pharmaceutical companies she has served including Eli Lilly, Johnson & Johnson, Daiichi Sankyo, GSK, Merck, etc.

The Automotive clients she has served include Volkswagen, Audi, BMW, Land Rover, Peugeot and others.

The cosmetic/skin care projects/beauty clients she has served include L’oreal, Beiersdorf, Unilever, Nars, L’occitane en Provence and others.

Subsequent to graduating with a Bachelor’s degree from Shanghai Science and Technology University, Sophia proceeded to earn a Master’s degree from Leeds university in UK.

Sophia and her husband have been living and working in Shanghai for 20 years.