Desk Research

The groundwork before the fieldwork

Much of the best information on Chinese markets is only in Chinese: industry reports, government statistics, trade press, e-commerce data and social media. Our researchers find it, check it and summarise it in English.

What we cover

• Market size, trends and growth
• Competitors, brands and pricing
• Distribution channels, online and offline
• Regulation and industry structure
• Consumer conversation on social and shopping platforms

How we make it reliable

• Researchers with experience in the relevant industry
• Every key figure cross-checked across sources
• Up-to-date sources only, with dates and references given
• Clear distinction between hard data and estimates

Often used to

• Brief a project and sharpen the research questions
• Size a market before primary research
• Support market entry decisions, as on our office paper and back pain studies