Interpreting and translation for market research in China

Interpreters you can trust with every word

When you watch a group from behind the mirror or on a stream, everything you learn reaches you through one person’s voice. A weak interpreter loses the hesitations, the jokes and the half-finished sentences where the real insight often sits, and you would never know what was missing. That is why interpreting is the part of fieldwork we are most selective about.

A team chosen over many years

Since 2011 we have worked with a great many simultaneous interpreters. The ones we use today are the best of them, kept because they proved themselves project after project: accurate under pressure, able to keep up with a lively group, and faithful to how something was said as well as what was said. Interpreters who fell short were not asked back.

Our clients notice the difference. The feedback on this team has been excellent across the board, and it is one of the main reasons agencies come back to us.

How they work for you

  • Research specialists. They know how a discussion guide runs, follow the moderator’s probes and pass on the tone behind an answer, so you hear the doubt in a polite yes.
  • Briefed before fieldwork. They receive the guide and stimulus in advance, so brand names, product terms and technical language come through correctly from the first minute.
  • In the room or on the stream. Simultaneous interpreting through headsets in the viewing room, or straight into the live stream for remote viewers, wherever you are.
  • Beside you in the field. On home visits, accompanied shops and clinic visits, an interpreter stays with your team so you can follow and ask questions as it happens.

Research translation

A screener or discussion guide translated word for word can quietly change what you are asking. Our translators are native speakers with market research experience, working between Chinese and English and briefed on your objectives, so the meaning comes through intact.

What we translate

  • Briefs and proposals
  • Screeners and questionnaires
  • Discussion guides and stimulus
  • Open-ended answers and transcripts
  • Reports and presentations

Back-translation by an independent translator is available when precision matters most, and every translation is checked against the original before it reaches you.