Online Research
Reach all of China from one screen
Over a billion people in China are online, almost all of them on their phones. Online research lets you reach respondents across the country quickly, while your team watches from wherever they are.
Online qualitative
Video groups and interviews
Small groups or one-to-one interviews, run on familiar platforms with live interpretation for your viewers. Ideal for wider geography, busy professionals and fast turnarounds. Formats, group sizes and who moderates are on our focus groups and in-depth interviews pages.
Online communities and diaries
Respondents complete tasks, upload photos and videos, and answer questions over days or weeks on their phones. Great for everyday behaviour, product trials and following a purchase journey.
Online in practice
- Premium skin care. Sixteen women used a new product at home for a week on an online bulletin board, posting how their skin felt with photos each day. We translated the posts daily so the client could follow along. Read the case study
- Luxury VIP loyalty. Members of the client’s and rival VIP programmes shared their experiences in a private, week-long online community, followed by phone interviews with the most articulate. Read the case study
- Gifting spirits. Respondents logged every gift they gave in an online community, privately and at their own pace, surfacing occasions nobody would mention in a group. Read the case study
- Trust in fintech. An online survey on a partner panel mapped the drivers of trust, then an online community of consumers and SME owners grounded it in their own lives. Read the case study
Online quantitative
Online surveys
Mobile-first surveys on quality panels, with quotas by city tier, region, age and income. See quantitative fieldwork and our quality checks.
Making online work in China
- Mobile first: short screens and simple tasks designed for phones
- Verified respondents: the same ID and screener checks as face-to-face recruitment
- Local platforms: tools that work reliably in mainland China
- Native-language moderation with interpretation for viewers