Milk Powder CLT Project

Research background

• A milk powder MNC prepares to get on board with new design of its products in China.

Research methodology

• 400 CLT with each lasting around 20 minutes

City Coverage

• Shanghai, Beijing, Guangzhou, Nanjing and Chengdu

Target Audience

• Female 28-35 years old, pregnant women with 5+ months pregnancy and mothers with kids of 0-3 years old
• Monthly household income >12k RMB
• Considerers or current users of premium formula milk powder (>160RMB/900g tin) within selective brands

Research Results

UniqueView was responsible for preparation and full fielding process of this project. The outcomes from research helped our client find a better solution in regards to package design and slogan of product.