Research Background An Australian food company wanted to test the most appealing logo and convincing claims for Chinese consumers on their meat products package, they divided the research into 2 parts, the qualitative part is to find out the top 3 favorite logo and claims, the quantitative part is to choose the most popular one [...]
Research background One of the world's leading beer brands identified a clearer business growth opportunity in appealing to younger age groups both M&F, 18 yrs to 29 yrs via pack designs. To help implement this strategy, our client has explored the need to develop a deeper understanding of most attractive packages communicating cues that appeal [...]
Research Background UniqueView worked with one world famous wine producer to conduct brand-tracking study every six months to understand its brand performance and evolvement, especially before and after an intensive advertising campaign. Advertisement effectiveness was also evaluated in our project. Research Methodology 1,000 samples per 6 months City Coverage Beijing and Xiamen Target Audience Male aged [...]
Research Background A world famous alcohol company conducted a survey about consumers’ awareness of its subsidiary brand. Research Methodology 1,000 CLT+PAPI City Coverage Beijing and Xiamen Target Audience Male aged 25 - 45 years old MHI > RMB 4,000 Imported alcohol consumers: Brandy/Whiskey/Jin/Vodka/Rum, etc. (excluding people only drink beer) Frequency of imported alcohol purchase: at least [...]
Research background A milk powder MNC prepares to get on board with new design of its products in China. Research methodology 400 CLT with each lasting around 20 minutes City Coverage Shanghai, Beijing, Guangzhou, Nanjing and Chengdu Target Audience Female 28-35 years old, pregnant women with 5+ months pregnancy and mothers with kids of 0-3 years [...]
Research background An international packaged pork company aims to import its French processed meat brand to China. Research methodology 6 In-home and in-store interviews with each lasting around 3 hours 4 Focus group discussions with each lasting around 2 hours City Coverage Shanghai and Beijing Target Audience Female 28-35 years old Monthly household income >10k [...]