Research Background

  • UniqueView worked with one world famous wine producer to conduct brand-tracking study every six months to understand its brand performance and evolvement, especially before and after an intensive advertising campaign. Advertisement effectiveness was also evaluated in our project.

Research Methodology

  • 1,000 samples per 6 months

City Coverage

  • Beijing and Xiamen

Target Audience

  • Male aged 25 – 45 years old
  • MHI > RMB 10,000 in Beijing and MHI > 8,000 in Xiamen
  • Imported alcohol consumers – purchase at least every 3 months
  • Key decision makers for alcohol purchase
  • Imported alcohol drinkers – at least once a month

Research Results

UniqueView was responsible for full-service in China and the research findings helped our client:

  • get a holistic picture of its brand performance and evolvement
  • target consumers profiles and measure the effectiveness of latest advertisement campaign