Research Background
- UniqueView worked with one world famous wine producer to conduct brand-tracking study every six months to understand its brand performance and evolvement, especially before and after an intensive advertising campaign. Advertisement effectiveness was also evaluated in our project.
Research Methodology
- 1,000 samples per 6 months
City Coverage
- Beijing and Xiamen
Target Audience
- Male aged 25 – 45 years old
- MHI > RMB 10,000 in Beijing and MHI > 8,000 in Xiamen
- Imported alcohol consumers – purchase at least every 3 months
- Key decision makers for alcohol purchase
- Imported alcohol drinkers – at least once a month
Research Results
UniqueView was responsible for full-service in China and the research findings helped our client:
- get a holistic picture of its brand performance and evolvement
- target consumers profiles and measure the effectiveness of latest advertisement campaign