Research background

  • An international packaged pork company aims to import its French processed meat brand to China.

Research methodology

  • 6 In-home and in-store interviews with each lasting around 3 hours
  • 4 Focus group discussions with each lasting around 2 hours

City Coverage

  • Shanghai and Beijing

Target Audience

  • Female 28-35 years old
  • Monthly household income >10k RMB
  • Visiting selective markets which have import sectors as a routine
  • Preparing meals for the family regularly

Research Results

UniqueView was responsible for full service of this project. The research findings helped our client:

  • to get familiar with Chinese customers’ culinary habits
  • to identify relationship between Chinese consumers and current category’s offer
  • dig out relevant consumers’ insights to build localized mix to better fit the Chinese market.