Research background

  • A world leading beauty manufacturer decided to launch a newly developed night cream in China.

Research methodology

  • 12 products in-home placement were conducted, followed by a 2-hour in-home interview

City Coverage

  • Shanghai

Target Audience

  • Female, 25 – 45 years old
  • Monthly household income > 25K RMB
  • Regular users of premium facial care products, including Chanel, Dior, Lancome, Clarins, etc.
  • Use facial cream every day

Research Results

The project helped our client understand the perception and acceptance of the newly developed cream and also guided their directions for improvements.