Research background
- A world leading beauty manufacturer decided to launch a newly developed night cream in China.
Research methodology
- 12 products in-home placement were conducted, followed by a 2-hour in-home interview
City Coverage
- Shanghai
Target Audience
- Female, 25 – 45 years old
- Monthly household income > 25K RMB
- Regular users of premium facial care products, including Chanel, Dior, Lancome, Clarins, etc.
- Use facial cream every day
Research Results
The project helped our client understand the perception and acceptance of the newly developed cream and also guided their directions for improvements.