Research Background A famous, luxury cosmetics brand was conducting international brand analysis to support repositioning their products and aid their marketing strategy. Research Methodology Accompanied interviews + FGD FGD duration: 3 hrs Accompanied Shop Duration: 40 mins City Coverage Beijing, Nanjing, Chengdu Target Audience Own buyers: Female aged 25-50 yrs old Household income above 300,000RMB [...]
Research Background An international daily supply brand wanted to define the ideal cleanser properties (performance, sensory) to guide product development in ongoing projects as well as in future initiatives, to convert competitor users to end users. Research Methodology 24 (2 hour) in-home interviews (interview + observing participants facial cleansing routines) Product placement + diary leave [...]
Research background A world leading beauty manufacturer decided to launch a newly developed night cream in China. Research methodology 12 products in-home placement were conducted, followed by a 2-hour in-home interview City Coverage Shanghai Target Audience Female, 25 – 45 years old Monthly household income > 25K RMB Regular users of premium facial care products, [...]