FMVG case studies
Research Background A large e-bike company would like to launch a new model in China. Research Methodology 12,600 Online surveys City Coverage China Target Audience Male and female aged >18 years old Electric vehicle owner or user Research Results UniqueView has completed all full-service job including programming, fielding and data cleaning. The research findings help [...]
Research background A milk powder MNC prepares to get on board with new design of its products in China. Research methodology 400 CLT with each lasting around 20 minutes City Coverage Shanghai, Beijing, Guangzhou, Nanjing and Chengdu Target Audience Female 28-35 years old, pregnant women with 5+ months pregnancy and mothers with kids of 0-3 years [...]
Research Background An international technology company would like to launch the instant message service in China. Research Methodology 6 In-home interviews with each lasting around 2-4 hours City Coverage Shanghai and Nanjing Target Audience All must be owner or have access to and use multi technology devices such as laptop/ PC, smartphone, tablet All have [...]
Research Background A global hygienic manufacturer would like to launch a dispenser line to fit Chinese market. Research Methodology 27 In-depth interviews with each lasting around 1 hour City Coverage Shanghai, Beijing and Guangzhou Target Audience Decision maker or key influencer of dispenser system purchase for public washrooms of A-level office building, 3-4 star hotel and restaurant [...]
Research Background A famous dog food company is going to launch its brand-new product in Chinese market. Research Methodology Creative pre-task (10-15 slides) 4 Focus group discussions with each lasting 2 hours 4 Ethnographic interviews with each lasting around 1.5 hours City Coverage Shanghai and Beijing Target Audience Male and female aged 25-55 years old Medium [...]