FMVG case studies
Research Background An Australian food company wanted to test the most appealing logo and convincing claims for Chinese consumers on their meat products package, they divided the research into 2 parts, the qualitative part is to find out the top 3 favorite logo and claims, the quantitative part is to choose the most popular one [...]
Research Background A worldwide refrigerator compressor company want to innovate and dive more into clients’ side to help with the following aspects: Identify ways to produce market differentiation against competitors Identify consumer needs for future development Identify business partner needs for market differentiation And they set goals to be achieved for each type of respondents: [...]
Research Background An international daily supply brand wanted to define the ideal cleanser properties (performance, sensory) to guide product development in ongoing projects as well as in future initiatives, to convert competitor users to end users. Research Methodology 24 (2 hour) in-home interviews (interview + observing participants facial cleansing routines) Product placement + diary leave [...]
Research Background Two international companies were working together on the development of supplements targeted at pregnant women. This research project was focused on product delivery formats. Their teams were exploring different possible product delivery formats and required feedback from their target audience on their preferences from each of the four formats and any difficulties they [...]
Research background One of the world's leading beer brands identified a clearer business growth opportunity in appealing to younger age groups both M&F, 18 yrs to 29 yrs via pack designs. To help implement this strategy, our client has explored the need to develop a deeper understanding of most attractive packages communicating cues that appeal [...]
Project objective In order to understand the online purchasing process of hair dryer products, an international technology corporation launched a study. Methodology Pre-recruited CLT online interview Target cities T1 (Shanghai), T2 (Fuzhou) and T3 Cities (Weifang and Deyang) Sample size N=600 (n=150 per city) Key respondent criteria Female aged 25-45 Purchased a brand of hair [...]
Research background A world leading beauty manufacturer decided to launch a newly developed night cream in China. Research methodology 12 products in-home placement were conducted, followed by a 2-hour in-home interview City Coverage Shanghai Target Audience Female, 25 – 45 years old Monthly household income > 25K RMB Regular users of premium facial care products, [...]
Research background A world leading fashion group was trying to get ideas of the current performance of one of its key premium luxury brands in China in the following dimensions: Understand what the brand stands for as a whole within the family brands Understand how each segment of the brand offer - fashion, fragrances, accessories - [...]
Research Background A French high-end shoe brand would like to understand deeper regarding Chinese customers’ attitudes and behaviors towards shoes made in France. Research Methodology 10 Focus Group Discussions with each lasting around 3 hours City Coverage Shanghai, Beijing and Chengdu Target Audience Male and female aged 25-50 years old Monthly household income >50k RMB Regular [...]
Research Background A prestigious FMCG company intends to understand if the scooter battery they are currently developing can be charged at one of the yellow box stations in China. Research Methodology 5 F2F interviews City Coverage China Target Audience Yellow Box Sales and maintenance staff Yellow Box Manufacturing Technician staff Daily management personnel of the yellow box [...]