Imported Spirits Test

Research Background

• A world famous alcohol company conducted a survey about consumers’ awareness of its subsidiary brand.

Research Methodology

• 1,000 CLT+PAPI

City Coverage

• Beijing and Xiamen

Target Audience

• Male aged 25 – 45 years old
• MHI > RMB 4,000
• Imported alcohol consumers: Brandy/Whiskey/Jin/Vodka/Rum, etc. (excluding people only drink beer)
• Frequency of imported alcohol purchase: at least 2-3 times per month

Research Results

UniqueView has accomplished full-service job including fielding, translating and data entry. The research findings help client understand the insight on this brand and market acceptance of this brand.